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NEW OLD BAY® SAUSAGES NOW AVAILABLE AT A TAILGATE NEAR YOU

FOR IMMEDIATE RELEASE


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Baltimore’s Favorite Seasoning Shares Famous Flavor with Local Sausage Pros


SPARKS, Md. (September 15, 2011) – Just in time for fall tailgating season, the famously bold flavor of OLD BAY Seasoning is now available in OLD BAY Sausages, handcrafted by Roma Gourmet Sausage in East Baltimore. The product is being served at a specialty stand at M&T Bank Stadium for the 2011 Baltimore Ravens’ season, and can also be found at select Maryland and mid-Atlantic retailers. 


OLD BAY has been the taste of Charm City for over 70 years with its unique blend of 18 herbs and spices. Now, the versatile Chesapeake Bay flavor icon goes from seafood to sausage, with zesty results. Perfect for the season’s game-day gatherings, Roma’s OLD BAY Sausages score big at tailgates and family dinners alike. 


“We’re excited to bring together two distinctive tastes of Baltimore,” said Ben Flood, OLD BAY Brand Manager. “Whether you’re tailgating at the stadium or at home, genuine OLD BAY Sausages are a one-of-a-kind way for die-hard fans to celebrate their love of OLD BAY and their favorite team.”


“The initial response from local retailers has been fantastic,” said Dean Paciocco, President and COO of Roma Gourmet Sausage. “I really wanted to create the ultimate flavor of Baltimore – and who better than a local icon like OLD BAY to help us do that? It’s a taste of our hometown in every bite.” 

The sausages are available at the specialty stand on the club level at M&T Bank Stadium and at Oriole Park at Camden Yards.  OLD BAY Sausages are also available “hot and ready” at local Royal Farms locations and select retailers, including: 


Giant/Stop & Shop

Safeway

Food Lion

Klein’s ShopRite 

Mars Super Markets

Trinacria Foods

Weis Grocery Stores

BiRite Bel Garden on Bel Air Road

Box & Save on Logan Village & Eastern Blvd

Eddie’s on Charles Street & Roland Avenue

Geresbeck’s on Eastern Blvd

The Markets at Highlandtown

Redner’s on Fountain Green Road & Joppa Farm Road


For fall tailgate recipes and to join in the fan conversation, visit www.oldbay.com, www.romagourmet.com and www.facebook.com/oldbay. 

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About OLD BAY 

For more than 70 years, this distinctive blend of 18 herbs and spices has been a time-honored taste. Just as the recipe hasn’t changed, neither has the iconic yellow and blue can. Once only enjoyed by a lucky few along the Chesapeake Bay, OLD BAY® Seasoning has gained fans all across the country. Best known as THE seasoning for shrimp, salmon, crab and other seafood dishes, these days, OLD BAY is used to flavor hamburgers, chicken, pizza, pasta, vegetable dishes and more. OLD BAY Seasoning is also available with 30% less sodium and has been the inspiration for 14 additional offerings. For information, recipes and the OLD BAY online store, visit www.oldbay.com and www.facebook.com/oldbay.


OLD BAY is one of McCormick & Company's (MKC) portfolio brands. As the leading global supplier of innovative flavor solutions, McCormick has built a portfolio of leading flavor brands that enhance people’s enjoyment of food all around the world. Every day, no matter where or what you eat, you can enjoy food flavored by McCormick.  McCormick brings passion to flavor.™


About Roma Gourmet Sausages 

Roma Gourmet Sausage has been a Baltimore institution for over 50 years.  Their sausages have been named the “Ravens Tailgate Approved Sausage.” Their local fan base continues to grow thanks to recent licensed expansions in their product line, with eight varieties including OLD BAY seasoned sausages and NATTY BOH brats.  


CONTACT:

Laurie Harrsen

410-527-8753

laurie_harrsen@mccormick.com


CONTACT INFO

For media inquiries, please contact Laurie Harrsen (410) 527-8753

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