OLD BAY Announces Taste of Baytriotism Restaurant Promotion

Media Contact:

Kathleen Shaffer

410-902-5053

kshaffer@mghus.com

 

 

FOR IMMEDIATE RELEASE                        

 

 

OLD BAY Announces Taste of Baytriotism Restaurant Promotion

 

Baltimore’s iconic flavor invites local restaurants to demonstrate hometown pride and OLD BAY loyalty by participating in the first “Taste of Baytriotism,” June 22 – 30

 

SPARKS, Md. (June 1, 2012) – OLD BAY is proud to call Baltimore home, and even prouder of our fellow Baytriots: folks who love the city, the seasoning and will do anything to defend it. To celebrate this Baytriotic spirit, OLD BAY is launching a special restaurant promotion, Taste of Baytriotism, Friday, June 22, through Saturday, June 30. Restaurants across Baltimore and Annapolis will feature signature OLD BAY menus and demonstrate creativity with food and beverage items spotlighting this favorite ingredient. The restaurant with the most innovative “Taste of Baytriotism” menu will win 70 pounds of OLD BAY in honor of the seasonings 70 years.

 

“Taste of Baytriotism is a celebration of Baltimore’s original flavor. We want to highlight hometown pride and bring people together to share their love of our eclectic dining scene and great city,” said Bjoern Leyser, OLD BAY business director. “Baltimore is a unique and distinct town, and OLD BAY is honored to be synonymous with its culture and heritage. People bond over their enthusiasm for OLD BAY, and Taste of Baytriotism will instill a sense of camaraderie among Baltimoreans and a friendly competition among the restaurant community.”

 

Rob Kasper, retired Baltimore Sun food and features columnist, alongside a panel of OLD BAY experts, will judge the most innovative “Taste of Baytriotism” menu. The winner will be named after the promotion. All restaurants in the Baltimore/Annapolis vicinity are invited to participate in Taste of Baytriotism. Restaurants across the region are being provided with OLD BAY coasters and stickers to share with patrons.

For more information about Taste of Baytriotism, including a list of participating restaurants, signature OLD BAY menus and how to participate, visit www.tasteofbaytriotism.com or find us on Facebook at www.facebook.com/oldbay.

 

 

 

About OLD BAY 

For more than 70 years, this distinctive blend of 18 herbs and spices has been a time-honored taste. Just as the recipe hasn’t changed, neither has the iconic yellow and blue can. Once only enjoyed by a lucky few along the Chesapeake Bay, OLD BAY® Seasoning has gained fans all across the country. Best known as THE seasoning for shrimp, salmon, crab and other seafood dishes, these days, OLD BAY is used to flavor hamburgers, chicken, pizza, pasta, vegetable dishes and more. OLD BAY Seasoning is also available with 30% less sodium and has been the inspiration for 14 additional offerings. For information, recipes and the OLD BAY online store, visit www.oldbay.com and www.facebook.com/oldbay.

 

OLD BAY is one of McCormick & Company's (MKC) portfolio brands. As the leading global supplier of innovative flavor solutions, McCormick has built a portfolio of leading flavor brands that enhance people’s enjoyment of food all around the world. Every day, no matter where or what you eat, you can enjoy food flavored by McCormick. McCormick brings passion to flavor.™

 

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CONTACT INFO

For media inquiries, please contact Laurie Harrsen (410) 527-8753

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